Collaboration period: 2022 – ongoing

​​

About Namche:
Namche is a specialized outdoor gear shop focused on equipment for hiking, mountaineering, and wilderness exploration.

​

About the collaboration:
I regularly create web and PPC banners for Namche to support their seasonal campaigns, sales, and product promotions. The aim is to deliver visually engaging and effective communication that grabs attention and boosts sales.

​

Client requirements:
At the beginning of our collaboration, emphasis was placed on aligning the new visuals with Namche’s existing visual identity and the style of previously used banners. At the same time, the banners had to be fresh, bold, and clearly communicate discounts or offers.

​

Process:
Each banner set is based on current marketing needs, reflecting seasonal events, promotions, or sales. I usually create the copy myself, crafting messages that best reflect the campaign's theme and resonate with the audience. We then fine-tune the visuals and texts together with the client to ensure everything aligns with their vision.

​

For each campaign, I typically prepare 3–4 banner sets, experimenting with variations in text, images, and visual styling. This allows us to test what works best for each specific campaign and audience.

​

​